DAD – the Digital Art Device

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Overview: DAD, the Digital Art Device, is a full holistic system dedicated to the delivery and display of digital and video art. We propose two standalone hardware products: a DAD dedicated screenand the DAD drive. Purchasing one of either will afford access to exceptional video and digital artworks, available to buy or rent via a subscription service.

The DAD fully integrated art-screen is a beautifully conceived flat screen, ready to install in your home, with an easy-to-use app, accessible across all wireless devices. The DAD drive offers the same high quality service, but to those who already have a non-dedicated screen in their homes. The DAD drive links up to your existing screen or projector, giving you access to our curated content.

DAD brings a unique fine art approach with its video and digital art platform. It is our intention to present museum quality artwork, that is both aesthetically engaging and of unique cultural value. Our first-hand experience working in the contemporary art world has taught us that technology has a role to play in informing artistic practices, but above all, it is quality and unique concepts that win through. It is for this reason we plan to work with the most respected and innovative contemporary curators and artists. DAD is your ticket to the private view you can’t fly to, or the gallery you’d like to visit but haven’t found the time to. It’s about coming home from that groundbreaking show at MoMA and still having MoMA in your living room.

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Designer: DAD, the Digital Art Device

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Holus – The Interactive Tabletop Holographic Display

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Overview: Holus is a tabletop holographic platform that converts any digital content from a computer, tablet or smartphone into a 3D hologram. To put it simply, whether it is a board game, DNA structure or the solar system, your content comes alive – view it from four different angles and interact with it in ways that have never been possible.

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Designer: hplustech

Observation Tower

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Overview: The result of a study into the application of Ultra High Performance Concrete, this 25 meter high observation tower by UNStudio really puts the material to the test. The innovative concrete differs from the norm in that it is extremely dense, has steel fibers, and maintains a fine grain structure. Its use in the tower makes it possible to achieve the fluid, eye-catching shape with minimal obstruction of the views.

The design for the observation tower guides visitors in a fluid ascent up the 134 steps to the highest viewing point. Visitors are lead via the first set of steps to the lower viewing platform which stands at a height of 10 metres. Following this, the second set of steps provides a turn in direction, allowing for an alternative view of the surrounding forested pastures. These steps lead visitors through the tree tops to the second viewing platform which stands at a height of 20 metres and offers views over the nature reserve around the city of Groningen. The highest viewing platform, at a height of 24 metres, is reached via the final set of steps and offers visitors a wide open vista of ‘De Onlanden’ nature reserve.

Designer: UNStudio

LaMaserati

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Overview: The Maserati “LaMaserati” is a concept flagship hyper car based around the LaFerrari platform. Utilizing the same V12 engine (but retuned with the KERS system removed to save weight), LaMaserati is designed to be the purest expression of the brand’s core values: elegant styling, striking presence and performance finesse.

The concept is built around the LaFerrari hyper car much in the same way the Maserati MC12 was built around the Ferrari Enzo. The smooth curves, sweeping windscreen and aggressive front fascia along with the classic blue and white color scheme tie LaMaserati aesthetically to the brand’s range and the company’s heritage. The airflow inspired bodywork is designed with a focus on smooth, unbroken lines and fluid surfaces that wrap around the wheels to create a contemporary and dynamic aesthetic.

With LaFerrari’s KERS system removed to save weight and the Ferrari 6.3l V12 retuned to compensate for the loss of power and torque, LaMaserati is geared more to the sensation of driving than the final performance figures. Lightness, handling and a more analogue driving feel take priority over power and overall speed.

Designer: Mark Hostler