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Overview: The shoe is one of the most environmentally damaging items we wear due the raw materials used and intensity of manufacturing processes. According to an MIT study, a typical shoe has a carbon footprint of 30 pounds of CO2. 25 billion shoes are sold in the world per year – the carbon footprint of the global shoe industry is close to that of the entire country of Italy! That’s why UNDO Labs created their first product to undo the damage of the shoe industry.
Here’s how it works: You buy a pair of undo laces, UNDO Labs offsets the carbon footprint of a pair of shoes by purchasing carbon offset credits from a wind energy, solar energy or reforestation project on your behalf. They do this by going through 3rd party carbon offset vendors. If everyone in the world had an UNDO Lace for every shoe they owned, the carbon footprint of the entire shoe industry would be offset!
Visit this project at UNDO Laces
Designer: UNDO Labs
Conceptcus 