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Overview: DAD, the Digital Art Device, is a full holistic system dedicated to the delivery and display of digital and video art. We propose two standalone hardware products: a DAD dedicated screenand the DAD drive. Purchasing one of either will afford access to exceptional video and digital artworks, available to buy or rent via a subscription service.
The DAD fully integrated art-screen is a beautifully conceived flat screen, ready to install in your home, with an easy-to-use app, accessible across all wireless devices. The DAD drive offers the same high quality service, but to those who already have a non-dedicated screen in their homes. The DAD drive links up to your existing screen or projector, giving you access to our curated content.
DAD brings a unique fine art approach with its video and digital art platform. It is our intention to present museum quality artwork, that is both aesthetically engaging and of unique cultural value. Our first-hand experience working in the contemporary art world has taught us that technology has a role to play in informing artistic practices, but above all, it is quality and unique concepts that win through. It is for this reason we plan to work with the most respected and innovative contemporary curators and artists. DAD is your ticket to the private view you can’t fly to, or the gallery you’d like to visit but haven’t found the time to. It’s about coming home from that groundbreaking show at MoMA and still having MoMA in your living room.
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Designer: DAD, the Digital Art Device